SEO that stands for Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Ranking higher in search engines can lead to a massive increase in traffic on a website. There are so many reasons why you should invest in SEO because today’s consumers are mostly dependent on search engines such as Google to find what they need. This means that whatever your business has to provide, the target audience is likely to first search it online. Therefore to attract them to your website, SEARCH ENGINE OPTIMIZATION plays a crucial role.
SEM stands for Search Engine Marketing which is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising format. Search Engine Marketing helps us build brand awareness. It is a great option for organizations focusing on local marketing. SEO and other forms of online marketing tend to generate results in a long time whereas the benefit of incorporating SEM strategies is that it has the potential to develop quick results and helps you to reach out to your target audience.