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What is Viral Marketing?

“Being viral on the web isn’t something mystic that occurs one day. The secret of going viral is countless attempts.”

Viral Marketing is a method to make a content viral by targeting the market. This form of marketing management is a way for organic promotion of a product or a service by using various marketing/ market networks. Viral Marketing is important because it is an excellent way to market a product or service to a large target audience. Viral Marketing also helps us receive positive feedback from the customers.

There are several ways and platforms of going viral like word-of-mouth, emails, website forums, video sharing sites, social media marketing & more. Under the website forums category, we have services from Reddit & Quora. If we speak about social media platforms, we have Facebook, Instagram, Twitter, etc. While in the video sharing sites category, we have Youtube, Vimeo, Boom and many more.

Content Marketing is a form of marketing management that focuses on sharing relevant and valuable content to attract & acquire profitable customer actions by targeting the audience.

Now, there are 5 columns of content marketing. They are,

Purpose

There must be a well-defined purpose to market your content. The content planned for targeting the market should be designed keeping in mind the best branding strategies to increase your brand name. For example, while planning a content marketing strategy, ask yourself, “why do you want to market the content” and “what is the need for the content?” There are mainly four aspects of purpose. They are the business goal, value, voice and journey. Thus, while planning the purpose of your content, you must have a clear cut goal. You should be clear about the values you give out and the benefits you expect in return. You must also decide the voice of your brand and how you want them broadcasted. With this, you must also explain your journey to your target audience to attract their attention.

Know your audience

One of the main objectives for content marketing is to market your content, product or service. So to start with, you must define your audience correctly to market the content, as incorrect audience targeting can lead to a massacre. There are mostly 4 filters of audience targeting. They are demography, buyer persona, gender and age. You must understand & decide the demography you want to target, the rules and regulations in the target land, and the preference or taste of your target audience before you start. You must also understand the viewer’s behavior to convert them to buyers.

Creating content

Publishing unique and creative content to influence your audience is one of the main aspects of content marketing. You must build a brand image by applying social media marketing strategies and form your story around the brand to attract your audience towards your product or service. To add value to your content, firstly address the problem. Then with the story, give a solution to the viewers in the form of your product. This will help you create value and a reliable brand image to gratify your consumers.

Promoting content

Promoting content is not an easy task. Decide the platforms appropriate for your business, the platform your audience prefers to use, and the time your target audience tends to use those platforms before you start the promotional campaigns. Once you get the information, you can publish your content on the best-performing platforms and get the best results. You can also look out for conversations on social media and understand the audience preferences and trends with the help of various tools for social media marketing. By following these techniques, the insights data can be obtained using analytical and social listening tools, which can help you plan your future promotional campaigns.

Analyzing the performance

By analyzing the performance of a marketing campaign with auditable insights based on campaign metrics, we can determine the efficiency of market targeting and campaign strategy. This analysis data can help you plan and improve your future marketing strategies.

Buyer Persona

By analyzing the performance of a marketing campaign with auditable insights based on campaign metrics, we can determine the efficiency of market targeting and campaign strategy. This analysis data can help you plan and improve your future marketing strategies.

B2B vs. B2C

B2B and B2C are two distinct types of business models. B2C stands for business to customers and B2B stands for business to business. B2B marketing is used while marketing a product or service to a business, and B2C marketing is used while marketing a product or service to a customer.

B2B marketing contents are generally more informative and straightforward as revenue impact plays a crucial role in the business purchase decisions. But for B2C, the contents are intended to attract an individual based on their needs, interests, affordability, impulsive behavior and more. So, the advertiser reaches out to the viewers with attractive ads and offers to create an impact and convert them into prospected customers.

Viral marketing is one of the marketing strategies a business can incorporate to increase brand presence cost-effectively. Viral Marketing takes the roots of the traditional marketing technique “word of mouth” marketing. They are deployed digitally through social platforms, blogs and other digital channels. The power of viral marketing can affect your viewers’ buying decisions.

Let’s consider, a product or service gets reviewed below par. Now, this may destroy your viral campaign and push your customers away from the ‘buyers act’. But if the product or service gets reviewed positive, this will bring a positive impact & immense success to the viral campaign.  Technology is improving day by day. The influence of social media on customers ‘buyers act’ is also increasing exponentially. Therefore a company must get updated with all the new technologies and strategies to stay ahead of its competitors.

Connect with us to get assistance with the trending modern marketing techniques & technologies to grow your brand image online.

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